I had the privilege of directing and producing this short film with my friends at Carhartt. In one of the coldest towns in America, we spent a week with the resilient people of Ironwood, Michigan. Meet the folks that take what the weather gives them. And the amazing Yoopers who make winter work.
The first day we started working on Sarah Michelle Gellar's new baking company, I forgot to lock the bathroom door and she walked in on me peeing. From there on out, there was never a dull moment. With 20k, we got our friends and their kids, and made 1 brand film and 4 :15s in a day of shooting. I'm working off all the babysitting I owe them.
When it comes to game day superstitions, NFL fans will do pretty much anything if it helps there team win. Breaking into your old apartment to sit in your lucky spot is by no means a crime.
After a long a winter, how do you make the first day of Spring an even bigger deal? By having an iconic American brand like Weber launch its biggest grill innovation in over 20 years.
To match the unrivaled loyalty of Weber's hardcore fan base, we teased up the reveal of this game-changing innovation with a social campaign that tapped into their freakish obsession with grilling.
To launch the Brooklyn Nets, we did a media buy at all the bridges connecting Brooklyn and Manhattan. We also built up the excitement around Brooklyn's first professional sports team since 1957 by making everyone wait a few more days before revealing the logo.
I got to work with the funny folks at Comedy Central for the launch of the show, “Review.” To really set the tone, what it feels like to vandalize your own billboard couldn't be more fitting.
Two decades ago, the birth of the Weber Genesis changed the grill market forever. Over the next twenty years, some have copied, others have imitated. We wanted to remind the world who started it all, and continues to settle for nothing less of perfection with every single grill they make.
Ski.com was in desperate need for a brand revival. And being an agency that spends more time in the mountains than anywhere else, tapping into what drives us there couldn't a have been more thrilling. It doesn't get any better than being able to brand something you love to do. That being said, people love being in the mountains for different reasons - deep powder adventurers, family vacations, apres party seekers, and those looking for a little pampering at 9000 ft. So, we needed one campaign to be the force that sparked all the emotions for all the different types of mountain people.
We branded a program with AirTran Airways specifically designed for college students, called AirTran U. It allows anyone 18-22 to fly standby, for really cheap.
So what could be more thrilling than being 18 and using a fake ID to get into bar? Getting one when you're pushing 80 to get on plane.
Run with all your heart. Or just sit down and finish that damn copy deck already. NIKE Heart Rate allows runners to put more heart into every run by tracking their heart rate.
With the ability to see beats per minute during a Nike+ iPod workout, users can see their run curve through a heart rate lens and track their progress over time.
Gameday superstitions are totally real, and we finally have the data to prove it. Through facebook connect, The Bud Light FANALYZER matched the days an NFL team played their best (and worst) with what a Fan was doing on those days. For example, if Will ate pizza on Sept 3, the day the Patriots scored 6TDs, then eating pizza is a good superstition. When Will eats pizza, the Patriots have a better chance of scoring 6 TDs. The opposite applies for when a team has a really bad game. If Randy was wearing a certain shirt the day the Broncos' quarterback got sacked 12 times, Randy knows never to wear that shirt again.
Yolo Dude is a base-jumper game. But, just like every real person, he's only got one life to live. Your task is to keep Yolo Dude alive in the air for as long as you can. The first time you crash, it's over. At the end of 3 months the person in the lead, with the most amount of points, will earn 10% of the earnings of the app.
Winning two NFL season tickets for the rest of your life is amazing. The situations that unfold after you win could be just as memorable.
To prove to kids everywhere that Santa is totally real, we developed a microsite to actually make it look like Santa is walking around in your living room.
Users would simply upload a photo of their living room, align the Christmas tree, then pick a sneaker for our prerecorded Santa to wear while he creeps around their house.
To promote Healthy Choice's "All Natural" ingredients to a younger audience, we came up with a giveaway idea that would get their attention. These pixelated shorts were handed out at grocery and convenience stores near college campuses, which gave students the liberty of going “All Natural” without getting arrested.
For the biggest messes.