Ski.com was in desperate need for a brand revival. And being an agency that spends more time in the mountains than anywhere else, tapping into what drives us there couldn't a have been more thrilling. It doesn't get any better than being able to brand something you love to do. That being said, people love being in the mountains for different reasons - deep powder adventurers, family vacations, apres party seekers, and those looking for a little pampering at 9000 ft. So, we needed one campaign to be the force that sparked all the emotions for all the different types of mountain people.